Came across a very troubling stat on our email click through rates. In general, our CTR is very good. However, when I look at the breakdown for Device OS for the month I see this:
Android Open 2,684 Click 223 or 8.3%
iOs (iPhone) Open 33,727 Click 642 or 1.9%
MacOSX Open 17,906 Click 2,150 or 12%
Other Open 25,300 Click 146 or 0.5%
Windows Open 258,645 Click 71,664 or 27.7%
Is anyone else noticing this on their emails and any ideas on how can I troubleshoot this. We have click tracking on, so it's not that.