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Marketing Activities 'New People' graph

Question asked by Rita Job on Nov 20, 2018
Latest reply on Nov 20, 2018 by Karan Hari

Hi all,

Take a look at the 'new people' graph I attached below. As you can see there is a huge spike in new leads acquisition that starts around the 13th and it's still rising. This would be great news except we can't figure out where it's coming from. There isn't a corresponding traffic spike in GA and, according to Marketo's source report, the leads came from Google (not a campaign or anything).

I'm stumped... As I'm new really new to Marketo - I've only been using it for about 4 months - I have no idea where to dig. So far I've only checked the FT & LT Source reports and it gave me Google. Any other ideas that you guys can share with me?

Also, would it be possible that Marketo's reporting lags sometimes, hence the spike?