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Re: Are Marketo Segments static?
Sanford Whiteman Oct 22, 2018 4:56 AM (in response to Timo Reimann)A lead can only be in one Segment in a given Segmentation, so this is the source of your confusion. It's explained well enough in the docs
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Re: Are Marketo Segments static?
Timo Reimann Oct 22, 2018 6:54 AM (in response to Sanford Whiteman)Thanks for the confirmation.
That's quite a limitation. So if you are building Segments based on multiple Campaign memberships, and you want the option to show multiple Dynamic Content (one piece of content in the Email for each Campaign membership), I suppose the only way to do this is to create a unique Segment for each membership. Not a very scaleable solution unfortunately.
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Re: Are Marketo Segments static?
Sanford Whiteman Oct 22, 2018 11:21 AM (in response to Timo Reimann)Yes, if you're only using Segmentations, you'd need a different Segmentation for each Campaign. Or you'd need to populate all the combinations of possible Campaigns as Segments in a single Campaign. (This can work for small numbers of key Campaigns but becomes maddening as you try to precompute the combinations for more and more Campaigns, and then you'll eventually overrun the 100-Segment limit.)
The other way to do it, which I prefer, is to have a field that maintains a list of all the person's Campaigns (semicolon-delimited, managed via webhook) then use Velocity to output based on their different memberships.
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