Hello Marketo Community,
I'm trying to troubleshoot and understand what's going on within my specific Engagement (Nurture) Streams:
So I have three of these streams tied a specific industry, at each part of the conversion funnel (Awareness, Consideration, Decision). Some of these assets have been A/B optimized by program asset type and industry, per the screenshot here:
Some of the assets have a large amount of audience it's being casted to: (e.g. 2269 in my Awareness). Whereas others, only have 0 or 1 (in both All Casts and Last Casts).
I am also aware of the difference between the Cast Numbers:
All Casts – Total Emails Sent All time for this Email whenever it is Casted
Last Cast - # of emails sent for this email since the last scheduled cast.
Here are my questions:
1) What is the reason for my first asset in Awareness to only have 53% of the audience casted to? Is it because the earlier iterations of this asset has converted the remaining 47%?
2) Why are my cast numbers within specific assets only reflecting 0 and 1?
3) Will my historical casts numbers on the bottom change if I switch out one or all of the assets?
4) Do cast numbers reflect only members within that stream that are not exhausted/paused/disqualified?
Thanks and I appreciate the info in advance!