I'm switching / replacing all my SFDC web-to-lead forms to Marketo embeds OR Marketo landing pages with forms. Help!

[Anonymous]

I want to replace our website contact form with a Marketo form embed. I've read the Embed a Form on Your Website doc, and have created the form and given the code to our web person to redesign/embed.

What's the next step?: My guess: Create a smart campaign with an auto-responder and email trigger to a salesperson, in Marketo to replace what happens in SFDC?

I also want to completely switch out old landing pages with Marketo landing pages. And I assume it's the similar to the above but that I'd also eplace/create the Thank You page in Marketo?

If you have a resource document with step by step action that'd be great. I'm sure I'm missing something!
 

[Anonymous]

This is an interesting project a lot of Marketo users went through. Back in the day Quintiq had Sync-to-SFDC flow steps in each campaign/program. This is prone to error on the long term. Centralize your life cycle campaigns!

Create a single campaign that is responsible for pushing a lead to Salesforce. In the most basic situation you could use a smartlist in that campaign that triggers on any form fill. Add filters to include your minimum lead criteria (MQL).