We're just in the process of setting up a customer journey for a physio company. My questions are around how the database should be setup for patients that have multiple cases.
Setup is a custom CRM that is pushing data daily into Marketo
Patient A has scheduled an appointment in one weeks time and one in 4 weeks time. (some patients have treatment plans that can span up to 10 visits)
Fields Used: fname, lname, time, clinic_location, therapist, treatment_area
These fields will change(dynamic): time, therapist, treatment_area
If the fields that I indicated above are dynamic how do we store that in Marketo?
Should we just create multiple fields per record?
Let me know, thanks in advance