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Email 2.0 Master Email Template Must Haves?

Question asked by Bonnie Jeffers on Jun 25, 2018
Latest reply on Jun 26, 2018 by Grace Brebner

Hey Marketing Nation,


The new company I work for has not taken the leap to Email 2.0 yet. As part of our preparations, we want to have one master email template developed to save down into several templates for various purposes. Now that so many companies have already made the switch, are there things you didn't include in your new master template that you wish you would have made part of the requirements?


Thank you in advance for any thoughts!