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Leveraging In-store transaction data in Emails

Question asked by ed94baaaaab1b55662eadb4c06dc02a791221f1e on Jun 8, 2018
Latest reply on Jun 15, 2018 by ed94baaaaab1b55662eadb4c06dc02a791221f1e

Hi, we need to send in-store data to our Marketo account (via API) and then use that data to trigger customer journeys and reference specific data in the email template. More specifically, we want to trigger a customer journey when a person opts for a digital receipt in a store. We then want to send them a follow-up Product Rec type email from Marketo based on their in-store purchases "x" number of days after.


What would be the best way to do that? Should we set up a Custom Activity to first initiate the e-receipt trigger to start a customer journey? Then pass the transaction data values (e.g., SKUs, Colors etc.) we need for the emails via Custom Objects, so that we can refer to them via Tokens? Or is there a better/easier way to accomplish this?