CASL consent

S_D1
Level 4

CASL consent

Hi everyone,

I understand that we have two types of consent - express and implied. Anyone coming from website, we are asking leads to check a " CHECKBOX" to receive their consent. Is this EXPRESS consent which is valid for lifetime until the lead unsubscribe?

3 REPLIES 3
Josh_Hill13
Level 10 - Champion Alumni

Re: CASL consent

You should speak with appropriate legal counsel.

That being said, there are some docs here and online describing each scenario in more detail. Your understanding of implied and customer implied isn't accurate so please do additional research. Marketo had a good set of slides from a lawyer that can help.

S_D1
Level 4

Re: CASL consent

Hi Josh,

Could you please provide any direct link to the available docs? Thanks!

Ronen-Was-SRpro
Level 7

Re: CASL consent

It's pretty similar to the GDPR changes, make sure to send double opt-in email to those who fill out forms from Canada and Germany

Ronen Wasserman