Re: Data management for GDPR

Suzy_Lee
Level 2

Data management for GDPR

We set up our Preference Center, and my question is in the backend, do you have a similar data folder breakdown like the CASL one (screenshot below), any best practice? In GDPR, do we need to capture why this person consent (event, opt-in email, form opt-in, etc)?

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4 REPLIES 4
Josh_Hill13
Level 10 - Champion Alumni

Re: Data management for GDPR

ideally yes you should capture more. the logs may contain much of this data. Depends how clearly you want to manage it.

Your question is pretty expansive, so difficult to do this in a post. Check Marketo's GDPR suggestions and other marketo expert bloggers.

Suzy_Lee
Level 2

Re: Data management for GDPR

Hi Josh, thanks for the guidance.

Let me rephrase, do you know if we are required to capture when, how or why we capture a consent for GDPR?

I will check the suggestion and bloggers.

Josh_Hill13
Level 10 - Champion Alumni

Re: Data management for GDPR

All. Best to discuss with your legal team though.

Anonymous
Not applicable

Re: Data management for GDPR

Yes you need to capture when, where and any other helpful info like IP. Marketo does this for you