AnsweredAssumed Answered

Original source info, original source type & original referrer - which does what?

Question asked by c1a5c2b2f7d3a4054d47c0aeeaff2179dd5a5815 on Aug 2, 2017
Latest reply on Apr 18, 2018 by Sanford Whiteman

I'm trying to get the info that all marketers want...


To be able to see where a lead has come from (direct, organic search, email, social, etc), then essentially follow them the whole way through their journey with us from unknown > known > MQL > SQL > customer.


Struggling a little with the way that Marketo presents some of the info at the front end of this journey, if at all. Pulled a lead report with the following fields - original source info, original source type & original referrer. Question 1, Which field does what? Question 2, What is the source of truth? An example (which lots of other leads follow) below seems to be somewhat contradictory:



Question 3, Which came first? Have they come from a bing natural search as the original referrer suggests, or from a list import?!


Question 4, Then there's lead source - how does that differ?! With the same example above, that lead's source is 'Web Form'. So I'm being told 3 different things essentially...they came from a list import, a bing natural search, and a web form!?!? What?!


I can of course see this information in Google Analytics, but can't see the actual lead it relates to, it's just a count. So if people have use cases where you can somehow connect this info into Marketo then great? I won't even mention our CRM holding the final piece to the jigsaw...


A take on how others are tracking that whole journey would also be interesting...