Hi all, I'm totally new to Marketo and need some help with how we think about our campaigns.
We're looking to do a one-off drip campaign with multiple touchpoints/promotions to a specific target audience group via a list upload. Here's the proposed cadence:
Week 1: [Email 1] Invitation to webinar
Week 2: [Email 2] Invitation to webinar
Week 3: [Email 3 ]Invitation to webinar
Week 4: Webinar (will do a shoutout to meet us at the conference below) + [Email 4] Invitation to meet us at the conference
Week 5: [Email 5] Invitation to meet us at the conference
Week 6: Conference + [Email 6] Invitation to in-person workshop
Week 7: [Email 7] Invitation to meet us at an in-person workshop
Week 8: In-person workshop
Need advice on how I should set up the programs in Marketo? In our minds, this entire cadence should ideally belong in one big campaign, but in Marketo terms, what's the best way to structure our programs? Do we have to set up 3 separate programs (Webinar, Tradeshow, Event)? Appreciate any advice on how best to execute this. Thanks!