Re: Email subject line analysis - need reporting on subject lines

Anonymous
Not applicable

Email subject line analysis - need reporting on subject lines

We are looking to do some subject line analysis.  We’d like to import historical data but would like to include subject lines in the exported report. Does anyone know which report, if any, in Marketo, includes subject lines?

Thanks,

niti

6 REPLIES 6
Grégoire_Miche2
Level 10

Re: Email subject line analysis - need reporting on subject lines

Hi Niti,

None, unfortunately, except for sales emails (sent from sales insight).

This is worth an idea. I'll vote if you post it.

-Greg

Anonymous
Not applicable

Re: Email subject line analysis - need reporting on subject lines

Thanks, this is helpful. 

Grégoire_Miche2
Level 10

Re: Email subject line analysis - need reporting on subject lines

You are welcome.

Please mark the answer as correct for future reference.

-Greg

Anonymous
Not applicable

Re: Email subject line analysis - need reporting on subject lines

Hi Gregoire,

After more research actually, there is a way to get email subject line in Marketo. You have to have RCE for this.  In RCE, you can do an email performance report, and the subject line is an attribute you can choose. 

I hope this is helpful.

Barb_Schrafel
Level 2

Re: Email subject line analysis - need reporting on subject lines

What is RCE?

Amy_Goldfine
Level 10 - Champion Alumni

Re: Email subject line analysis - need reporting on subject lines

Revenue Cycle Explorer

Amy Goldfine
Marketo Champion & Adobe Community Advisor