6 Replies Latest reply on Apr 24, 2018 8:12 PM by Kyle McCormick

List of Opt-In and Double Opt-In Countries

Kyle McCormick Sep 12, 2017 2:25 PM

Does anyone know where I can find a comprehensive list of countries that require opt-in and double opt-in for B2B emails? Specifically, I am looking for APAC/APJ country laws where double opt-in is required.

Thank you in advance for your help.

Re: List of Opt-In and Double Opt-In Countries

Tammy Chan Apr 6, 2018 1:24 PM (in response to Kyle McCormick)

Hi Kyle,

I'm curious if you ever obtained this list?

Thanks!
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- Re: List of Opt-In and Double Opt-In Countries
  
  Grégoire Michel Apr 8, 2018 5:40 AM (in response to Tammy Chan)
  
  Hi Tammy,
  
  This is regularly changing and would not be really reliable. For instance with the GDPR, lots of discussions are occurring now in no less than 28 countries about how exactlyt it should be implemented...
  
  -Greg
  
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  - Re: List of Opt-In and Double Opt-In Countries
    
    Tammy Chan Apr 9, 2018 6:28 AM (in response to Grégoire Michel)
    
    Thank Greg, as I'm trying to set up the flows correctly in Marketo to account for double opt in countries- so far i'm only aware of Germany, but Marketo's template has all the 28 countries listed in this template so it's not clear if i should be funneling everyone under the double opt it. I'd like to only do the ones I have to opposed to all.
    
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    - Re: List of Opt-In and Double Opt-In Countries
      
      Dan Stevens. Apr 9, 2018 7:35 AM (in response to Tammy Chan)
      
      Today, Germany is the only country that requires double-opt-in. Which "Marketo template" are you referring to?
      
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      - Re: List of Opt-In and Double Opt-In Countries
        
        Tammy Chan Apr 9, 2018 9:36 AM (in response to Dan Stevens.)
        
        Thanks Dan! - If you go into Marketing activities > New > Import Program there are a couple of templates in there for opt ins- that's where I got the double opt in template
        
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        Re: List of Opt-In and Double Opt-In Countries
        
        Kyle McCormick Apr 24, 2018 8:12 PM (in response to Tammy Chan)
        
        Hey Tammy,
        
        I ran into this issue as well when I originally downloaded that template which prompted this question. I found that the Marketo template is taking the stance of requiring all countries that require opt-in (both single and double) to double opt-in. Dan Stevens. is correct in that Germany is the only country requiring double opt-in. Our company also requires Austria and Switzerland to double opt-in, as well as any webinar and event leads we get for Canada. The rest of the 28 require opt-in, but not double opt-in. Hope that helps.
        
        -Kyle
        
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