At Lucid Software Inc., our mission is to make working visually easy and essential for everyone. We are looking for a motivated, data-driven demand generation manager to own demand generation strategy and execution for Lucidchart. Lucidchart has experienced over 100% growth in sales assisted business for three years straight, with users in 96% of the fortune 500. However, our growth story is just beginning. As demand generation manager, you’ll play a critical role in the next phase of our growth by identifying and scaling new demand generation strategies to support our sales organization.
Responsibilities
- Identify and scale new paid lead generation channels
- Design, develop and manage lead nurturing strategy
- Partner with our content team to develop content marketing strategies that drive lead generation
- Drive marketing/sales alignment. Become deeply familiar with why our sales reps win and lose, and use that knowledge to adjust demand generation strategy.
- Ensure seamless sales process and messaging for all leads generated.
Basic Qualifications
- 3+ years b2b software marketing experience
- Experience partnering with sales and product marketing to develop demand generation campaigns to hit pipeline and closed business goals
- Experience with one or more paid acquisition channels preferred
- Excellent teamwork, project management, and communication skills
Preferred Qualification
- Experience with Salesforce.com reporting functionality
- Experience with one or more marketing automation platforms
- Experience developing content marketing strategies for lead generation
- Strong analytical and quantitative skills; bias towards data-based decision making
Apply at golucid.co or using this link: https://www.golucid.co/careers/b1bea411-504a-413e-baa2-224ffc5b5b01?team=Marketing
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