I'm stuck trying to create my first engagement program in Marketo. Let me explain what our plan is.
When a person enters the program, we want them to receive an email a week for 6 weeks.
-The first email (week 1) goes to everyone who enters the engagement program.
-In week 2, we start getting if/then scenarios:
--If opened email from week 1, please deliver email A
--If not opened email from week 1, and product interest is X, send email B
--If not opened email from week 1, and product interest is Y, send email C
-In week 3, if opened any emails from week 2, send email D, if not opened any emails from week 2, send email E
The remaining weeks following the same type of if/then pattern.
My question is, how do I go about setting this up? Would it be just one stream, or multiple streams where each week is a new stream? I can't seem to grasp where I would set the rules to send the emails I want to the specific people I want to receive them. Any help would be greatly appreciated!