16 Replies Latest reply on Mar 20, 2018 1:47 AM by Grégoire Michel

    Marketo GDPR Compliance-a summary of key ideas

    Grégoire Michel

      Long time since I last compiled a list of ideas. At this point in time, as GDPR is now less than 3 months away and since everybody recognises that this is not just a EU issue, here is a list of existing ideas that we would really need to see implemented in order to make Marketo a tool that really helps marketers to be and remain compliant


      Starting with information capture:


      Continuing with information storage compliance:


      Last but not least, GDPR drives to generalize preference center.

      • The hard point is enforcing user preferences when running campaigns. This is very error prone and the source of potential huge liabilities. Vote Tag-level exclusion lists


      Any key point I have missed ? please feel free to comment, I'll add them.