24 Replies Latest reply on May 29, 2018 11:13 PM by Grégoire Michel

    Marketo GDPR Compliance-a summary of key ideas

    Grégoire Michel

      Long time since I last compiled a list of ideas. At this point in time, as GDPR is now less than 3 months away and since everybody recognises that this is not just a EU issue, here is a list of existing ideas that we would really need to see implemented in order to make Marketo a tool that really helps marketers to be and remain compliant

       

      Starting with information capture:

       

      We also need to securely be able to process the double-optin, and therefore see removed the flaw inherent to the usage of triggers + filters in "person is created" smart campaign. See Field trigger constraints on "person is created" trigger

       

      Continuing with information storage compliance:

       

      We also need more flexibility and control on how we can arrange forms:

       

      Last but not least, GDPR drives to generalize preference center.

      • The hard point is enforcing user preferences when running campaigns. This is very error prone and the source of potential huge liabilities. Vote Tag-level exclusion lists

       

      Any key point I have missed ? please feel free to comment, I'll add them.

       

      -Greg