Hello,
We're planning on sending ~160,000 emails next week. We're currently on a shared IP, and our current deliverability seems to be fine. My question is, we haven't sent nearly this amount of emails before (the most we've sent at once has been about 400 or so), so is there anything I should be concerned about, or should we be good to send with no issues?
Thanks!
Chelsey
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Hi Chelsey,
The risk is real here, especially if you never had the chance to test the validity of all your email addresses or if you have large representation of free email providers in your addressees.
Sending 400 email at a time made you stay below the radar on all receivers, which means you also never have the chance to build up your reputation.
-Greg