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Re: How to get the list of people who filled out the form?

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Dan_Stevens_
Level 10 - Champion Alumni

Re: How to get the list of people who filled out the form?

You should only use those attributes/filters/constraints that are needed to accurately/uniquely qualify these leads/people.  Is the form the only form that can appear on the landing page?  Are you doing anything special with those leads that qualify based on their UTM values?  If not, then you can get by with just FORM NAME is "name of form" (this is more efficient than "any"); and WEB PAGE is "name of LP".

As for re-using UTM codes, absolutely.  UTM codes should be re-used/standardized (some may be unique, like "utm_campaign") - it's the combination that's used to define proper attribution.  For example, you should use a standardized set for your "utm_channel" values.

S_D1
Level 4

Re: How to get the list of people who filled out the form?

Yes, I have one form per landing pages on company website.

Not Clear : Please explain

Are you doing anything special with those leads that qualify based on their UTM values?  ---> What special things can be done? Why do we even use query string / UTM code?

Got your point - re-used/standardized of UTM

Dan_Stevens_
Level 10 - Champion Alumni

Re: How to get the list of people who filled out the form?

Not Clear : Please explain

Are you doing anything special with those leads that qualify based on their UTM values?  ---> What special things can be done? Why do we even use query string / UTM code?

What i mean is can you achieve your same result without including the utm constraints?  Or do you specifically want to know who filled out the form by accessing the page with those specific parameters?  When I referred to "do anything special", I wasn't sure if you were talking about the smart campaign - where you would execute specific flow steps based on just those leads that qualify using the smart list criteria - or a standalone smart list.

S_D1
Level 4

Re: How to get the list of people who filled out the form?

1. What i mean is can you achieve your same result without including the utm constraints? ----->

I am not sure. We always use Query string contains utm_source= marketing , respective it is Marketo landing page or company website.

2. Or do you specifically want to know who filled out the form by accessing the page with those specific parameters?

I specifically want to know who responded to my email --> opened my email, clicked on CTA and filled out form .

Why do we even use utm code?

Thanks,

Sagorika

Dan_Stevens_
Level 10 - Champion Alumni

Re: How to get the list of people who filled out the form?

I specifically want to know who responded to my email --> opened my email, clicked on CTA and filled out form

If you're driving KNOWN users to your landing page (via email), why even require a form?  And if you really want to step it up a notch - to allow users to download the content directly from the CTA link in the email - and have them cookied - follow the process here to have it all done within a single click (thanks Sanford Whiteman​ - for this useful approach):

http://blog.teknkl.com/stop-using-direct-download-links-unless-you-like-losing-tracking/

Dan_Stevens_
Level 10 - Champion Alumni

Re: How to get the list of people who filled out the form?

Yes, I have one form per landing pages on company website.

The value you have here is not a company website URL - but rather a Marketo landing page name.  Are you by chance embedding your forms on your site using the iframe approach?

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