I have a problem that hopefully someone can assist.
We recently created a survey using typeform (www.spartasystems.com/quality-maturity). We would like to be able to:
1. See who completed the survey - using a trigger in Marketo. Was thinking "Lead is Created" with a "Source Type=Web Services API" but not sure if that will work with #2
2. Use UTM tracking so we can place this survey on several media platforms (i.e. LinkedIn, website, online advertising)
Any help or insight would be great. Not a developer, so laymen terms would be appreciated.
Yes, you'd use an embedded form.
Start by just placing the form on the page (still visible) and have the hidden fields populating from the query params. Use Dev Tools/Inspector to make sure they're getting filled in correctly, i.e. you don't need to submit the form to test whether it's working.
You'll work up to hiding the form (CSS display:none;) and auto-submitting it in the background without user interaction (JS MktoForms2.whenReady(function(form){ form.submit(); }) but you don't want to automate it until you've tested it appropriately... it'll just create chaff in your database and make debugging harder.