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Smart Campaign vs. Engagement Program

Question asked by Elizabeth Dack on Jan 25, 2018
Latest reply on Jan 25, 2018 by Courtney Tobe

Hello,

 

I am not currently utilizing the Engagement Program feature that Marketo offers and I'm trying to decide if it's worth it to move from our smart campaign setup to an engagement program setup.

 

I have about active 10 separate smart campaigns for asset downloads. When someone downloads an eBook from our website, this triggers one of ten smart campaigns with about 5 emails with 7 day wait steps in between. This smart campaign setup has been working well for quite some time but I'm wondering if it makes sense to change this from a smart campaign to an engagement program with a stream and a cast to send out every Wednesday. Is it worth it to switch?

 

Can someone outline the benefits of changing to an engagement program vs. smart campaign?

 

Thanks,

 

Elizabeth

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