Hello everyone,
I wonder if someone has experience with connecting Marketo with CRM in two-way (bidirectional) communication?
Our plan is to create landing page with a form on it to collect data from our customers and than connect or transfer same data (content to which the user subscribed, content that does not interest him, the content that was offered to him etc.) from Marketo to the customer record in CRM.
Is it possible to do it with some connector such as kingswaysoft (to achieve bidirectional connection)?
We established CRM - Marketo integration and we are syncing fields (guests) from CRM to Marketo. Now we want to create 360 view for the customer in Dynamics with all information we can gather, especially sent from marketo.
Any help would be appreciated.
Hi Marko,
If you're looking to pass data such as what content the user is subscribed to, what content interests them, etc., you would need custom fields for all that. I'd suggest looking into Marketo Sales Insight to pass back activity type data.