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Bot-checks in emails

Question asked by Robb Barrett Expert on Jan 12, 2018
Latest reply on Mar 14, 2018 by Sanford Whiteman

Hi all – I was just having a conversation where I had to explain to someone that often times we register email clicks that aren’t actually human clicks but rather an email scanning program. It’s often confusing, but when I see clicks on privacy policy and other footer links I assume it’s a bot.

 

So I had a thought – what if we put invisible GIFs or a hidden character link in email templates that direct to a Bot-Check page?  With this, the tally of clicks on that link would equal the number of non-human clicks, which would make it easier to explain and verify that these aren’t real clicks.  Have any of you ever tested something like this?

 

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