Back in 2015 - when Marketo changed the way it treats anonymous leads (essentially removing access to them until they become known), there was a lot of discussion on how Marketo would be able to REPLAY key flow steps that would have occurred if the lead had been known at the time of the triggered smart campaign: Anonymous Lead Upgrades – Under The Hood. Those flow steps include:
- Change score
- Interesting moment
- Change data value
- Add to list
- Remove from list
But those "replays" will only occur once you've been migrated to Munchkin v2. Until then, one of the workarounds is to include a "Lead/Person is Created" trigger and the appropriate filter (to match the original trigger). Here's an example where I added both the trigger and filter (originally, just the single "clicks link on web page" trigger was used):
For large environments that have hundreds of smart campaigns, adding in a "Person is Created" trigger can really cause performance issues.
Back when this was being discussed, all customers were supposed to be migrated by the end of 2016. Many still are not migrated. Is there an update on this? Or is it safe to say no one will be migrated until Marketo has moved to the Google Cloud?