The starts with criteria is self-explanatory, but I'm wondering if the contains criteria is looking for the string in the entire field value. Example below...
"IBU-BBE" is always at the beginning of a program name (i.e. IBU-BBE_19039_None_ME_ES_Nurture_2017), never in the middle or anywhere else in the name.
Smart campaign filter is: Program Name not contains 'IBU-BBE'
If using not contains, will it recognize the string and exclude that program? Or do I need to use starts with?
Thanks for your help!