Re: What is the ideal setup for customer journey? Which specific modules within Marketo to be referred and how to utilize them.

Anonymous
Not applicable

Marketo customer journey

Marketo customer journey

5 REPLIES 5
Josh_Hill13
Level 10 - Champion Alumni

Re: What is the ideal setup for customer journey? Which specific modules within Marketo to be referred and how to utilize them.

If you are asking about RCM or lead lifecycle management, there is some info here and on docs.marketo.com

Anonymous
Not applicable

Re: What is the ideal setup for customer journey? Which specific modules within Marketo to be referred and how to utilize them.

Hi Josh,

I got the links for revenue cycle model, could you please provide lead lifecycle management links?

Thanks!

Nicholas_Manojl
Level 9

Re: What is the ideal setup for customer journey? Which specific modules within Marketo to be referred and how to utilize them.

Are you by chance coming from a competing marketing automation provider?

You may find that Marketo has a different perspective when it comes to a 'journey builder'.

Anonymous
Not applicable

Re: What is the ideal setup for customer journey? Which specific modules within Marketo to be referred and how to utilize them.

Hi Nicholas,

No, just got a new Marketo instance and am new to marketing automation thing. So, was wondering about customer journey.

Thanks!

SanfordWhiteman
Level 10 - Community Moderator

Re: What is the ideal setup for customer journey? Which specific modules within Marketo to be referred and how to utilize them.

It's probably going to be best if you retain a consultant/agency who can bootstrap your, er, journey to understanding journey recording + visualization w/Marketo.

It's far too deep a topic for a Community thread (though you can learn a lot by reading over the hundreds of older threads related to the topic).