RCE - Marketing influence calculations

Morgan_Corbett
Level 3

RCE - Marketing influence calculations

Two part question about calculations for reporting on Opportunities.

(1) Based on this setting, how does RCE calculate the following metrics:

    • Marketing influenced
    • (MT) before Opportunity Created
    • (MT) before Opportunity Closed
    • (FT) before Opportunity Created
    • (FT) before Opportunity Closed

Please note, for the attribution settings of RCE, it's set to "implicit: all contacts regardless of role".

(2) Is there a way to report on Marketing Originated Bookings? If so, how is that calculated in Marketo?

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Dan_Stevens_
Level 10 - Champion Alumni