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Lead flow On Post URL calls and API calls from form fill outs outside of our website

Question asked by fd78eb3928f49fe0dc326cbfdb89590a10b4ef6b on Nov 18, 2017
Latest reply on Nov 18, 2017 by Sanford Whiteman

What criteria does Marketo use to determine whether to map a lead to an existing record vs creating a new lead?  Just the email alone or a combination of the email and any other fields?   I'm running into problems where Marketo is creating a new lead and the SFDC assesses that the lead is a duplicate record.

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