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Links as Tokens

Question asked by 52d2c9efd6fd7ad6ff8a795940ee082d9231880f on Oct 18, 2017
Latest reply on Oct 19, 2017 by 52d2c9efd6fd7ad6ff8a795940ee082d9231880f

Hi Everyone,

 

We are doing a campaign where we had to use a link (that is unique to each person) as a token in our email.

 

When we checked the reporting, Marketo was only giving us 13 clicks on the variable links whereas google analytics was showing at least 545 direct clicks.

Does anyone know if the token could be messing up our reporting or what could be messing up the reporting on the marketo side?

Does Marketo not track URL's if they are in tokens?

 

Thanks!

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