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Using tokens to display URL based on program/folder name

Question asked by Justin Laberge on Oct 6, 2017
Latest reply on Oct 11, 2017 by Justin Laberge

Hi Marketo Community!

 

I have a problem I'm trying to solve but I'm not sure I'm approaching it in the correct way.

 

Right now I am working in an instance which has 2 companies using it. They want to have 2 separated unsubscribe centers for both companies and when they send emails from one, the unsubscribe URL should be representative of that company. Building the programs to have the preference centers has been very easy thanks to the community but I'm not sure how to resolve this problem. The database is used between both companies and are tracked through lead stages, thus segmentation would not work as a way to split them.

 

Is it possible to use something like My Tokens in the unsubscribe text URL to change it based on something such as program name/folder name? The only identifier we use is a 2 letter company name at the start of all programs to identify which company will be sending it. I know how to change the text for the unsubscribe, but I'm not sure if I can make it dynamic for each mail-out.

 

If I'm completely off base, is there another way I could tackle this issue? Ideally in an automated fashion

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