SOLVED

Re: 'MARKETING' in subject lines

Go to solution
Anonymous
Not applicable

'MARKETING' in subject lines

Hi,

I noticed that all of our email sends are marked in the subject line with 'MARKETING' at the beginning. I've seen this before and believe it's based on email provider (e.g. gmail, outlook etc) - can someone confirm? I've tried searching online why this may be as some colleagues outside of the email department are asking and I'm trying to explain this to them. The other question I have is since we are a bank, we have many transactional/operational emails such as password updates, balance notifications, etc. Will these operational emails be marked as MARKETING? Is there a way not to?

Tags (1)
1 ACCEPTED SOLUTION

Accepted Solutions
SanfordWhiteman
Level 10 - Community Moderator

Re: 'MARKETING' in subject lines

It's based on anti-spam provider, not technically the email provider (though they may be the same company).

In this case I think it's Symantec's security cloud, but it could be any of them -- the prefix is a cosmetic setting made by the IT admin.

You can't control whether recipients' servers will mark up your emails: as long as they can detect the Marketo origin (easily done) they'll assume they're marketing, even if privately you know you're using Marketo for emails outside of the marketing realm.

View solution in original post

2 REPLIES 2
SanfordWhiteman
Level 10 - Community Moderator

Re: 'MARKETING' in subject lines

It's based on anti-spam provider, not technically the email provider (though they may be the same company).

In this case I think it's Symantec's security cloud, but it could be any of them -- the prefix is a cosmetic setting made by the IT admin.

You can't control whether recipients' servers will mark up your emails: as long as they can detect the Marketo origin (easily done) they'll assume they're marketing, even if privately you know you're using Marketo for emails outside of the marketing realm.

Anonymous
Not applicable

Re: 'MARKETING' in subject lines

Thank you for explaining more thoroughly, Sanford!