7 Replies Latest reply on Aug 18, 2017 7:23 AM by Sanford Whiteman

New Domain? SPF and DKIM

Dave Berry Sep 12, 2017 2:17 PM

Hi,

When setting up a new domain and the SPF and DKIM records have been verified do you have to change the Email Domain on the email tab in Marketo (under your admin)? Currently our domain is showing a mkto-XXXXXXX.com. Or is that how all of them are set up? Not sure if this influences messages marked as Spam or not?

Thanks.
Dave

Re: New Domain? SPF and DKIM

Darrell Alfonso Aug 17, 2017 9:56 AM (in response to Dave Berry)

That's the branding domain.

Not required, but if you want to set it up so that your email links show up as link.yourcompany.com/asd;flkjadf you have to add to CNAME first.

Changing your Email Sending Domain or Brand
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Re: New Domain? SPF and DKIM

Sanford Whiteman Aug 17, 2017 7:04 PM (in response to Dave Berry)

Further to Darrell's comment, the advantage of using a branding domain -- aside from cosmetic branding -- is that the mkto-*.com pattern is easily identified as a Marketo property, which makes it easier for it to appear on URI blacklists.

(Though it's very easy on a technical level to determine that link.example.com is an alias for mkto-12345.com, it's one more step that might not be taken.)
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- Re: New Domain? SPF and DKIM
  
  Darrell Alfonso Aug 17, 2017 10:19 PM (in response to Sanford Whiteman)
  
  Did not know that! Good point Sanford.
  
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- Re: New Domain? SPF and DKIM
  
  Dan Stevens. Aug 18, 2017 5:49 AM (in response to Sanford Whiteman)
  
  Also - even with a branded domain - there are remnants of Marketo's domains still in the email headers:
  
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  - Re: New Domain? SPF and DKIM
    
    Sanford Whiteman Aug 18, 2017 7:02 AM (in response to Dan Stevens.)
    
    Sure, but URIBLs just look at links first.
    
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    - Re: New Domain? SPF and DKIM
      
      Dan Stevens. Aug 18, 2017 7:18 AM (in response to Sanford Whiteman)
      
      Right. And btw, I was referring to "branded sender" which is different than the branding domain discussed here. Didn't mean to derail the conversation.
      
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  - Re: New Domain? SPF and DKIM
    
    Sanford Whiteman Aug 18, 2017 7:23 AM (in response to Dan Stevens.)
    
    Also... a mail client will see headers, but a browser will only see the URL. Think Outlook and Firefox w/Tracking Protection. (It's great that the mkto-*.com pattern isn't on EasyList -- doesn't meet the definition of tracking at this moment in time!)
    
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