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How to route non-opens in nurture back to the beginning?

Question asked by Siri Olsson on Aug 9, 2017
Latest reply on Aug 10, 2017 by Luke Wotton

We are currently running a nurture program with 3 streams and want to route all the non-opens back to the beginning. As you may have guessed, I ran into the problem of these leads being considered "Exhausted" and would not be sent another email.


I tried created a second "Awareness - Non-Opens" stream, but this also considered these leads as "Exhausted".


Do you know of any solutions for this? Or is the only answer to create a new nurture program to move these leads who didn't engage with our first nurture program to?


Thanks in advance!