We are currently running a nurture program with 3 streams and want to route all the non-opens back to the beginning. As you may have guessed, I ran into the problem of these leads being considered "Exhausted" and would not be sent another email.
I tried created a second "Awareness - Non-Opens" stream, but this also considered these leads as "Exhausted".
Do you know of any solutions for this? Or is the only answer to create a new nurture program to move these leads who didn't engage with our first nurture program to?
Thanks in advance!