AnsweredAssumed Answered

LinkedIn Lead Gen Forms -- Available Fields?

Question asked by Chris Wilcox Champion on Jun 28, 2017
Latest reply on Dec 12, 2018 by Chris Wilcox

I'm trying to determine what fields are available to collect using the LinkedIn Lead Gen Forms update with the Spring release.


The documentation from Marketo is here: Set Up LinkedIn Lead Gen Forms - Marketo Docs - Product Docs

Looking at the preview, I see that by default it collects:


  • City
  • Company Name
  • Company Size
  • Country
  • Email
  • First Name


Additionally, there is a statement that says, "To accept default LinkedIn to Marketo field mappings, simply click Create," which tells me there are non-default fields.  I don't have access to our Marketing LinkedIn account, but wanted to know if anyone knows what fields are available to collect using the tool.


I also did a little digging on the Linkedin Autofill, as I was thinking that perhaps the Marketo tool was leveraging that to pass data into Marketo, but the fields listed do not align with the fields listed as default with the Marketo Lead Gen Forms tool.


Does anyone have any additional info?