Oh boy, here we go with the cute animals. teespring really nailed it with their reactivation email. First off, show me a cute puppy and you have my undivided attention. While this might seem silly, it’s actually the perfect strategy for captivating your inactive subscribers. Show them something they can’t look away from, and you’ll get more inactive subscribers to engage. The headline “Come Back?” is simple yet actionable. The copy is lighthearted and leverages powerful personalization to prove the impact of their product for each individual subscriber. Well done, teespring!
For more email reactivation campaigns, check out our blog 5 Email Reactivation Campaigns That Win Subscribers Back. And if you have questions about email marketing, look no further than our Email Marketing Best Practices Resources!