We are regularly exceeding the daily 50,000 API call limit when doing large email sends, and need to find a solution in order to avoid this in the future. Does anybody have suggestions / best practices for reducing the amount of calls?
We recently untilized a email program to send an email to 200,000 leads. On that day we received over 81,000 API requests, which is more than 10x of our daily average. The next day we received over 100,000 and the day after that we received over 50,000. Can someone let me know what constitutes an API request (opens, clicks, data value change, etc.) and where these setting can be viewed in Marketo? I am hoping to find out how these calls can be customized or possibly removed to better suit our needs. Would batching greatly reduce the amount of calls, and what are the disadvantages of doing so?
I look forward to suggestions.