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Drip nurturing vs. Smart Campaigns

Question asked by Elizabeth Dack on Jun 16, 2017
Latest reply on Jun 16, 2017 by Elizabeth Dack

Hello,

 

In regard to email marketing, can someone explain the difference between an engagement program and a smart campaign? Why would I create an engagement program when I can create a flow within a smart campaign that delivers streamed content?

 

Thanks!

 

Elizabeth

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