I inherited a Marketo account where the tags are somewhat all over the board (photo attached). None of the programs to this point have ever had a period cost associated, and I am getting nothing out of the Program Reporting. I'm feeling a bit overwhelmed as we have so many older programs and campaigns.
Are there any strong negatives to starting over with our tagging? If I were to gut all of the current tags and start fresh.
Thanks in advance for any insights!