Jessica Cross

Recap of SFMUG 5.30.2017

Discussion created by Jessica Cross on May 31, 2017
Latest reply on Jul 6, 2017 by Jeff Canada

Hey SFMUGERS!

 

Thanks to all that made it out to AdRoll HQ yesterday for our Mug. We talked through a summit recap and dove deep into how to build CASL compliance programs. Thanks Emily Salus and Elizabeth Downing for the awesome recap.  I've attached the slides in PDF form but for quick access, here are a bunch of links to resources to get you all prepared for CASL

Canadian Government: http://fightspam.gc.ca/eic/site/030.nsf/eng/home

RevEngine Webinar: http://pages.revenginemarketing.com/CASL-Webinar

RevEngine Blog Post: http://revenginemarketing.com/blog/2017-casl-compliance-deadline/

Marketo’s Approach: https://events.marketo.com/summit/2017/sessions/they-love-me-they-love-me-not-create-an-email-database-that-loves-you

Marketo Webinar: https://www.marketo.com/webinars/getting-ready-for-the-canadian-anti-spam-legislation/

Marketo Cheatsheet: https://www.marketo.com/cheat-sheets/a-marketers-guide-to-canadas-anti-spam-legislation-casl/

Campaign Checklist: http://pages2.marketo.com/rs/marketob2/images/nNovation%20LLP%20CASL%20Campaign%20Checklist.pdf

 

Happy Marketing!

Jessica and Jeff

 

 

 

Attachments

Outcomes