Dropbox is changing the way that content, media and data is stored and shared. More than 300 million people around the world, from individuals to small teams and large enterprises, trust Dropbox with their most treasured information and memories, uploading over 1 billion files every day. We are building the next great technology company – and are just getting started.
We are looking for a Marketing Automation Manager, who will help us build our global demand generation effort. This person will sit within the marketing team and partner closely with sales to develop the strategies and campaigns to achieve business goals.
Responsbilities-
Design and execute scalable and automate emailed campaigns that drive self-serve purchases and outbound lead generation.
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Own email strategy from end-to-end: targeting audience, coding email assets, campaign design, lead hand-off to sales, post-campaign reporting.
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Optimization focused, able to develop creative hypothesis and rigorously test them.
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Measure and analyze campaign results and clearly communicate strategic recommendations.
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Manage one-off email campaigns for events, launches, product announcements.
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Enhance lead management processes with scoring, segmentation, data quality, list hygiene.
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Enforce best practices on email deliverability, readability, conversion-focused design.
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Effectively communicate with sales and gather feedback to improve sales/marketing processes.
Requirements -
2 - 4 years experience in marketing operations for high tech, B2B, or SaaS company.
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Power user of marketing automation software (Marketo preferred).
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Strong analytical skills. Experience in Salesforce and Excel required.
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Familiarity with SQL/Hive/query-related language and comfortable with HTML and CSS.
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Attention to detail, strong project management and communication skills.
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Self starter, passion for solving hard problems, comfortable with ambiguity.
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Track record of working collaboratively with a team in a fast-paced environment.
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Strategic thinker that can drive hypothesis to execution to results.
Job posting is at
https://www.dropbox.com/jobs/listing/574Want to learn more about the role? I'm happy to talk about it -- you can contact me at ayen [at] dropbox.com.
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