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KPIs for ROI from Marketo/CRM (Salesforce)

Question asked by de901eb5267f9d648278aa66baed7e782141887f on May 9, 2017
Latest reply on Jun 20, 2017 by Roni Menashe

Hi guys,

Is there what you might call a definitive list that we can all agree on? I need to start proving ROI of Marketo to Finance so need some killer KPI reports - what they are and how to set them up would be ideal...


we sell software - but I think the principles are the same - we have costs, we generate leads, these are passed to Account Execs, deals are closed in the usual Salesforce process - we use Programs in Marketo and Campaigns in Salesforce.


what about attribution reporting - has anyone cracked that with only the use of the Marketo tools?