We just received feedback from our Sales Ops and CRM Analytics team that we'll need to associate our event-related Request Info/Demo page submissions with a CRM campaign that's completely separate from the event CRM campaign itself. The way its set up today, all of our Request Info/Demo pages are built inside the actual event program, and we have a separate yet identical Request Info/Demo page for each event.
I want to build smarter and reduce volume of these identical pages without sacrificing tracking and reporting, so I wanted to know how other people have built out these pages and the campaigns that are tracking them.
I'm thinking of creating a separate channel, then building (1) Request Info/Demo page that the team can use as a default page if lead gen. efforts aren't tied to an existing email campaign. Then, I would build a 2nd identical Request Info/Demo page that would capture specific UTM parameters so that form submits would only pass through a specific triggered smart campaign tied to that email campaign. The 2nd page would be used by all of the email campaigns.