2 Replies Latest reply on Apr 10, 2017 9:44 AM by Sanford Whiteman

    Leads without email addresses

    Erica Griffiths

      What is the best practice when loading leads into Marketo that don't have email addresses?

      We use SFDC and I create a SFDC campaign so that the leads can sync over for Sales. Will Marketo accept the records without emails and if so, am I creating dirty data?

      The intent is that Sales will update the email addresses in SFDC but until then, the leads aren't marketable in Marketo.

      I also want them "counted" as I work on quarterly lead reports.