Looking for best practices on the below scenario.
A lead contacts us by submitting an email request. We need to manually enter this lead into Marketo to alert the appropriate Sales Team member.
1. If the lead already exists in Marketo, is there a way to auto merge these leads? Or would it be a manual process?
2. Where should the contents of the email inquiry go? Should a new task be created? If so, should this be done in Marketo or Salesforce?
3. If this is a new lead, what is the best way to automatically sync them to SFDC?