We had a weird surprise today. A customer of ours has its database full of empty leads (no names, no emails). About 3000 of them. e.g.:
When looking at the activity logs of these leads, they all have in common to have navigated the web site and suddenly the score triggers have fired, following the ones that computes total score, which is done through a webhook (as you will see, all this happens in the same second...):
The very weird thing is that the detail of the "new person" activity shows that the lead was created by the webhook:
The smart campaign that call the webhook fires on the following triggers:
I just cannot make any sense of this!
All of these smart campaigns are not supposed to fire on anonymous leads in the first place, but only when the lead becomes known...
we have opened a support ticket, I'll let the community know.