AnsweredAssumed Answered

Capture interactions with paid and unpaid advertising in programs

Question asked by Morgan Corbett on Mar 16, 2017
Latest reply on May 5, 2017 by Justin Norris

Can users have multiple "influenced" statuses in Marketo programs?


I set up our paid and unpaid advertising programs to capture leads with specific UTM parameters. However, the programs are super general - i.e. Unpaid Twitter program says - anyone that fills out a form with the UTM parameters "source=twitter" and "medium=social" then mark as "influenced" in the program status.


However, I want them this program to receive credit every time someone meets this criteria. Any suggestions?


I have a similar issue with other touch points that I just want to capture - such as: visited our resource center on our website.