1 Reply Latest reply on Mar 16, 2017 11:35 AM by Darrell Alfonso

    Lead nurturing

    Kristine Fowler

      HI All,


      Wondering if anyone is available to bounce off some ideas for lead nurturing. We're looking to get some streams set up, but I'm new to this. Would love to have some guidance/best practices from those that have successfully implemented.



        • Re: Lead nurturing
          Darrell Alfonso

          I'm always down to brainstorm!


          I think some of the tough decisions around nurture are: who qualifies/gets to enter the campaign, and what kicks them out. So you have to determine if there is something that you can listen for that will remove them, like a form fill or email click, or if it's going to require sales action, like sales will change the lead status or can mark them as marketing suspended, or they can even use MSI to add them to a marketo campaign that essentially removes them.