AnsweredAssumed Answered

Challenges I am facing while designing a nurture program

Question asked by 1fbb8c37c6ac8ce1fdab50469300809d1ef1a1d6 on Mar 3, 2017
Latest reply on Mar 6, 2017 by Grégoire Michel

Hello community -

 

So designing a nurture program. I am fairly new to Marketo. In the past, I use smart campaign and flow to send emails. I wonder if nurture drip will be the best way to design this one:

 

Logic:

 

Send email 1a on Fridays

wait 4 days

Send follow up email 1b on Tuesdays

wait 3 days

Send email 2a on Fridays

wait 4 days

Send follow up email 2b on Tuesdays

wait 3 days

.

.

.

Send email 10a on Fridays

wait 4 days

Send follow up email 10b on Tuesdays

wait 3 days

 

The way I built it:

 

Two programs under nurture stream program: one handles Friday sends, and another one handles Tuesday sends.

 

Within each program, I set a smart campaign that waits 7 days between each email send.

 

 

So if a lead is converted in the middle of the email drip, it gets pulled out, so I have a separate smart campaign that handles remove from above flow:

 

 

So I added the two programs (send Friday and send Tuesday) to nurture streams and activated both of them to fire Fridays and Tuesdays:

 

 

No transition rules were built as I don't see the leads getting transitioned. It didn't fire today (Friday)...I want to understand if I had a logic flaw. Who can help me?

 

Thank you!!!

Outcomes