I'm relatively new to Marketo. So far using it primarily for batch campaigns and some engagement.
Yesterday one of the product managers on our Web team asked if they might use Marketo for transactional emails. Their homegrown system for Password Retrieval emails (and similar) isn't working well.
Can someone thumbnail for me how this would work in Marketo? I figure we'd use REST API, triggered emails, and the person probably has to exist in the Marketo database.
Thoughts? Ideas? Hidden gotchas?